China is the biggest games market in the world, accounting for 24.8% of all game revenues generated via consumer spending.
However, the Chinese government has had a long history of regulating the games market. This goes back as far as the early 2000s, when it introduced a law requiring all online games with monetization to acquire licenses to operate.
China is the biggest games market in the world. However, the Chinese government has had a long history of regulating the market.
The report below summarizes the regulations from the past decade, highlight key learnings from China-based companies’ international strategies, and identify opportunities for international companies looking to enter China.
Access the report here: https://resources.newzoo.com/hubfs/Reports/Thought%20Leadership/2022_Newzoo_China_Gaming_Regulation_Report.pdf?utm_campaign=Newsletter&utm_medium=email&_hsenc=p2ANqtz–R39dwgGu8bzRZoihnHrOcVPZYRW83fiAh5f44vszYIReLpd7fcLMVlPWO_mu8_3y9qjIrgLYfkFxoif7XJX2cSSkSpw&_hsmi=233400641&utm_content=233371711&utm_source=hs_email&hsCtaTracking=ecef2e0e-3bd3-421f-8a5a-2d2a36f8986c%7C8d8b77ff-9572-4757-a8f0-c1f7d7eca3d8
Steven Umidha is a data and financial journalist with over 15 years of work experience in journalism and communication.
He specialises in finance and economics reporting as well as on the causes, impacts, and solutions of global warming, conservation, pollution and sustainability, often blending scientific literacy with journalist ethics, while involving policy analysis and multimedia storytelling across various platforms in highlighting issues from biodiversity loss to ecological justice.
He is the founder of Financial Fortune Media, and a Co-founder of One Planet Agency (OPA). He has previously worked with the Standard Media Group, Mediamax Networks LTD, bird story agency, Business Journal Africa, and Financial Post among other outlets.
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