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US-based Max International enters Kenyan market with a keen eye on EAC market

Photo Caption: Max International Chief Executive Officer Joseph F. Voyticky

By Seth Emmanuel

US Based nutraceutical and beauty company Max International LLC has announced plans to enter the Kenyan market as an entry point to the East African Region.

The company that develops and distributes proprietary and patent-protected nutritional supplements, weight loss, and beauty products announced that they are setting up offices in Nairobi as their main hub for the East African Market.

Max International launched in the United States in 2007.  The company is currently operating in 20 different countries throughout North, South and Central America, Africa, Asia and Oceania.

The firm  first came to Africa through Ghana in March of 2014 and expanded to Nigeria, and Cote d’Ivorie in West Africa.  In total, Max has 11 offices in West Africa and 13 in the African continent.

Max International Chief Executive Officer Joseph F. Voyticky said the company is eyeing the Country’s growing middle class.

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