By Eunice Wawuda
Investors picked Nairobi as the go to and an attractive market for food and drink joints despite existing challenges posed by the Coronavirus pandemic.
It is felt that the growing number of middle-class, lifestyle changes as well as the growing population heightened by expatriates are playing a key role in their selection of the capital.
According to Stephen Onono- a director a local brand dubbed WINGs, most revelers are keen on new experiences particularly on ambience, unique food flavors and service experience, giving room for investors to set up new food ventures in Nairobi and even other towns in the country.
He was speaking during the opening of WINGS’ new branch at Gigiri in Nairobi – a Kenyan fast casual restaurant with outlets that vary from sit downs, food trucks and even specialty locations.
“Nairobi alone for instance has the potential of having like 60 WINGS restaurants.
There is so much potential despite the business challenges that came with Covid 19 restrictions, and that means our work is to now have fun with our menus, develop unique flavors that focus on giving customers a fulfilling experience,” he noted.
The brand was last year forced to close its Lavington branch due to the Covid-19 restrictions that hit many restaurants and eateries.
The new Gigiri branch marks the beginning of the company’s expansion plans in Nairobi. In 2022, the company plans to open over 22 branches including a flagship branch on Mombasa Road.
WINGS targets to set the restaurants on mixed-use development areas including boutique outlets, strip mall outlets, petrol station outlets, high end malls, food trucks and others.
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