EAC: Colgate launches campaign on water conservation

Colgate-Palmolive East West Africa has launched a month-long campaign dubbed “Making Every Drop of Water Count,”  to sensitize Kenyans on various ways to save water in the wake of persistent drought across the country – tat has left close to 17 million without clean drinking water.

The campaign targets all Kenyan households through a social media campaign that will require them to pledge to save water simply by turning off the tap when brushing teeth.

The government of Kenya and Red Cross announced that over 1.3 million Kenyans were in dire need of relief food and drinking water because of the prolonged drought situation in the country which has now been declared a national disaster.

In Nairobi alone, residents have been subjected to water rationing with crack downs of car wash businesses occasioned by 13percent drop in supply. The Water Resources and Sewerage Company recently launch a public awareness campaign to encouraging people to save more water in their households.

Colgate-Palmolive now joins entities promoting water conservation awareness, in an effort to improve access to safe drinking water not only in Kenya but globally.  This year, Colgate has adopted the theme, “Making Every Drop of Water Count,” with a goal to urge everyone to make small changes that create a big impact.

“We have established water-related goals to promote water conservation awareness to all our global consumers. People can save water by doing small things like brushing their teeth using water in a glass instead of running water, turning off the tap while washing dishes and even reducing the amount of time you take in the shower by two minutes. We can save a lot of water if we put such things to action,” says Rahul D’souza, Marketing Director – East West Africa Region/Hub at Colgate Palmolive.

United Nations marks World Water Day every year on 22 March to raise awareness on the water crisis. Today, there are over 663 million people worldwide living without a safe drinking water supply close to home, spending countless hours queuing or trekking to distant sources, and coping with the health impacts of using contaminated water.

Colgate has also been running a social media campaign, where people have been pledging to save water by simply turning off the tap/faucet when brushing their teeth. The campaign aims to emphasise water awareness and conservation.