Supply problems hurt auto sales in 2022
Domestic car dealers ended 2022 on a disappointing low, selling just 13, 352 vehicles in 12 months to December, compared to 14, 250 total unit sales in the previous year, new industry data shows.
Statistics by the Kenya Motor Industry Association (KMI), a lobbyist for the formal motor sector, attributed the stumpy numbers to a difficult year occasioned by supply problems from the Russian invasion of Ukraine in early February and the lingering Covid-19 aftershock.
Those challenges lead to reduced sales numbers where dealers missed the chance to outperform 2021’s deals, selling 898 fewer units.
Supply chain glitches such as hip shortage pushed car prices higher last year, making it hard for automakers to meet demand due to delivery delays and a shortage of many new makes and models.
As a result many consumers, keen on freshly-minted vehicles, remained unsurprisingly scarce and stayed away from showrooms, according to dealers and data, with several industry experts admitting to not seeing a return.
“The year coincided with elections which is normally a tough period for businesses amongst other factors like scarcity in financing options by consumers, tight economic conditions among others,” commented Moses Opallo – a car dealer along Ngong Road.
But the Managing Director of CFAO Motors – formerly Toyota Kenya ltd, Arvinder Reel is confident that the New Year could be different, betting on political stability, availability of credit, and logistical improvements whose impacts he said, are already felt.
“We are expecting the market to grow by 15 percent this year. However, challenges still linger such as the exchange rate depreciation as well as production constraints which are low, but we are optimistic for the year,” said Reel in a call interview Tuesday.
Expected higher spending from buyers and ease of the economic disruption of coronavirus restrictions as well as cheaper financing options by the banks were all mentioned as reasons for this year’s growth projection.
That optimism, Mr. Reel says, was being supported by easing inflation — a measure of the cost of living over the last 12 months which slowed to 9.1 percent in December from 9.5 percent a month earlier.
The drop in the months of November and December last year signals a spark of easing in the cost of living crisis, which has hit the highest levels in nearly five and a half years on soaring food and energy prices – impacting key sectors like manufacturing as a result.
Indeed, inflationary concerns dominated the airwaves for larger parts of last year, rising to a fever pitch in October 2022 when the overall inflation rate reached 9.6 percent, before slowing in November.
Ordinarily, the Central Bank of Kenya (CBK) through the MPC meeting attempts to control such distresses every three months to review its policy lending rate to stem rising inflation and stabilize the Shilling.
Global statistics show that nearly 50 million passenger cars were built in the first three quarters of 2022, up 9 percent compared to the same nine-month period a year earlier. However, this was still around 5 million units below pre-pandemic levels in 2019.
Car registrations in Kenya averaged 18454.89 Units from 2006 until 2022, reaching an all-time high of 57361.00 Units in December 2020 and a record low of 2377.00 Units in February 2022.
The Isuzu D-Max is the best-selling vehicle in Kenya in 2021. 6,948 new light vehicles hit Kenyan roads in 2021. Toyota on the other hand, commands the local market with a 47 percent share above Isuzu at 26.6 percent, which means the two brands hold almost three-quarters of Kenyan sales for the year.
This article was first published on People Daily
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