Shaping Perceptions: Partnership Brand PR keen to dominate Kenyan market
The agency supports businesses in Kenya, Uganda, Tanzania, and Rwanda, investing heavily in talent and technology to streamline operations and achieve client objectives.
In just 12 months since its launch, The Partnership Africa has forayed into the East African market, making significant waves in Kenya’s marketing and communication landscape.
The marketing agency has garnered the attention of major local and international brands across East Africa, forming strategic alliances with industry giants like Publicis Groupe and Indahash.
The Partnership has also partnered with local agencies, including TDF Group, Yellow Agency, and P&L Consulting, enhancing its service offerings in Kenya.
The founders attribute the agency’s swift success to a focused strategy that addresses real challenges faced by brands while fostering a culture of innovation and collaboration.
“Our growth across East Africa is driven by strategic partnerships and a young, motivated team committed to excellence,” said Sandeep Madan, CEO of The Partnership.
The agency supports businesses in Kenya, Uganda, Tanzania, and Rwanda, investing heavily in talent and technology to streamline operations and achieve client objectives.
The team, comprised of marketing veterans with over 100 years of combined experience, previously held executive roles at WPP Scangroup. Chief Operations Officer Sally Sawe emphasized the agency’s commitment to exceeding client expectations, stating, “We turn every challenge into an opportunity to showcase our creativity and operational excellence.”
Currently, The Partnership is leading marketing campaigns for prominent brands such as KCB, Capwell Industries, and Diageo. Chief Creative Officer Deepesh Jha highlighted the agency’s unique position in an industry facing scrutiny, asserting that The Partnership is spearheading a creative renaissance focused on delivering solutions that significantly impact consumer and brand trajectories.
With a mission to create value through data-driven insights and collaborative innovation, The Partnership Africa aims to redefine the marketing landscape and foster a culture of excellence within the industry.