The Nation Media Group (NMG) has shut down its three broadcast stations in a move set to leave the firm’ several employees jobless.
The media giant said in statement that it was shutting down Nation FM, QFM and Rwanda’s KFM broadcast stations.
According to an internal memo seen by People Daily, the company said that this was being done with the objective of transforming the company into a twenty first century digital content media outlet while embracing a digital and mobile first business model.
“We have embarked on implementing a new strategic direction that ensures we secure our current and position the organisation to win the future. We are cognizant of changing trends,” it said.
The shift will see QTV merged with NTV, with the firm saying it would consolidate the two stations into, ‘a one strong multilingual television station under one flagship brand NTV.’
“Regrettably this will result to reduction of our workforce through job redundancies,” the company said, in a process that took effect yesterday.
Meanwhile, the Nation Media Group share price yesterday closed trading day at the Nairobi Securities Exchange (NSE) with a flat value of Sh 150.00 (0.00 per cent).
Steven Umidha is a data and financial journalist with over 14 years of work experience in journalism and communication.
He specialises in finance and economics reporting as well as on the causes, impacts, and solutions of global warming, conservation, pollution and sustainability, often blending scientific literacy with journalist ethics, while involving policy analysis and multimedia storytelling across various platforms in highlighting issues from biodiversity loss to ecological justice.
Besides being the Founder of Financial Fortune Media, Umidha has previously worked with the Standard Media Group, Mediamax Networks LTD, bird story agency, Business Journal Africa, and Financial Post among other outlets.
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