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By Paul Arithi
Samsung Electronics has won 29 awards, including “Creative Marketer of the Year,” at the recent Cannes Lions International Festival of Creativity.
The awards highlighted Samsung’s deliberate focus on meaningful consumer-centric campaigns, as well as the company’s continued contributions to creativity and excellence in marketing.
Samsung was recognized for eleven unique marketing campaigns, each designed to demonstrate the company’s vision of enriching people’s lives and creating a better world through innovative technology and products.
The company’s overarching commitment to creativity and inspiring marketing across the eleven campaigns helped Samsung become the first Korean company to be recognized as the “Creative Marketer of the Year.”
Two of Samsung’s winning campaigns, brainBAND and Voices of Life, were part of the company’s larger – and highly acclaimed – Launching People brand campaign.
Launching People has been widely celebrated throughout the creative industry, including at last year’s Cannes Lions, for its innovative approach to demonstrating social value and engaging consumers to share their ideas with Samsung in pursuit of their dreams.