EAC: Al Futtaim Automotive keen to grow CMC brand

Al-Futtaim Automotive has expressed optimism in the dealers’ market presence in the region, citing a renewed five-year dealership with Ford motors in Kenya and Uganda.

The motor dealer also recently signed a deal with Renault trucks, to grow the commercial arm of the business and is building on the existing relationship with new Holand in all three countries..

“Our strategy is about finding global brands that want strong relationships with a local partner. We prefer to build strong relationships with our partner brands and use our geographical foot print to benefit both our partners and customers. ’’ Said Colin Cordery, Al Futtaim Senior Managing Director-International.

The group which enjoys considerable success in the region has presence in Kenya, Uganda and Tanzania all under CMC holdings and is looking to expand their foot print to the rest of the region.

Kenya accounts for at least 70% of the dealer’s business in the region. Since acquisition by the AFG, the perception of the CMC holding brands has evolved over time and customers and dealers have begun to appreciate the experience and benefits that AFG brought to the table. “We believe that with this, the brand will grow and regain its market share in the entire region” he added

The strategy for CMC remains the same, to give the best experience to customers and brand partners. We are building new relationships with banking sector, our customers, partners while improving on our technology, our operating model and other basic business processes. “Our plan is to make sure we are delivering the best possible experience to our customers, for both luxury and commercial vehicles which drive our strategy in the region” he concluded