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Crypto adoption in Africa: Bitget Plays up its expansion Agenda

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By Steve REMIE

Cryptocurrency exchange company, Bitget Friday highlighted its African expansion drive during the firm’s formal launch in Nairobi.

The event emphasized Bitget‘s commitment to empowering users in Kenya and across Africa with innovative digital finance solutions and highlighted the importance of diversifying investments into alternative assets like cryptocurrencies through a safe, trustworthy, and reliable platform.

The event featured prominent speakers, including Bitget’s Regional P2P Manager, George Mwakisha, who delivered an insightful keynote on the growing role of peer-to-peer (P2P) trading in Africa.

Mwakisha emphasized the convenience and security of Bitget’s P2P platform, highlighting its role in providing a safe trading environment where users can seamlessly convert currencies and trade cryptocurrencies using mobile money services—a key need in the local market.

He also underscored Bitget’s commitment to maintaining a trustworthy platform that prioritizes the security of its users.

Joining him was Munene Mathendu, Bitget’s Africa Marketing Manager, who focused on the company’s vision for expanding crypto adoption across Africa and the unique financial opportunities this presents.

Mathendu emphasized Bitget’s unwavering dedication to providing a reliable trading platform that is not only accessible but also designed to help African users diversify their investments securely.

He also highlighted Bitget’s commitment to ongoing education and local support, ensuring that both new and experienced users can confidently participate in the global crypto market.

Diversifying Investments into Alternative Assets Bitget executives used the event to stress the importance of diversifying investments, especially in today’s ever-changing economic landscape.

They highlighted how digital assets like cryptocurrencies provide an alternative to traditional investments, offering unique opportunities for financial growth and independence.

Bitget emphasized that with their safe and reliable platform, African users can securely diversify their portfolios and take advantage of the opportunities presented by the cryptocurrency market.

Showcasing Bitget’s Safe and User-Friendly Platform Features A central focus of the Nairobi launch was a live demonstration of Bitget’s platform features, tailored specifically for the needs of Kenyan users. These features have been designed to offer a reliable and easy-to-use experience, allowing users to:

  • Seamlessly Deposit Funds via Mobile Money: Bitget’s integration with local mobile money platforms like M-Pesa ensures that users can deposit funds quickly and securely.
  • Engage in Secure P2P Trading: Bitget’s peer-to-peer (P2P) system enables safe transactions between users, ensuring that all trades are transparent and protected by

the platform’s rigorous security protocols.

  • Participate in Spot and Futures Trading: Both beginner and advanced traders can explore spot trading for immediate transactions, or take advantage of futures trading for more complex, forward-looking strategies.
  • Copy Trading: Users can easily follow and replicate the strategies of top-performing traders on the platform, allowing beginners to copy from experts and experienced traders to diversify their trading strategies.
  • Earn Passive Income through Staking: Bitget’s staking and earning products allow users to generate passive income on their crypto holdings, with full transparency and security, ensuring users can trust the platform with their investments.

A Commitment to Safe and Trustworthy Crypto Adoption in Africa Bitget’s expansion into Kenya and Africa as a whole is part of the company’s broader mission to provide safe, reliable, and trustworthy crypto trading solutions worldwide.

Munene Mathendu emphasized that Bitget is not only introducing cutting-edge products but is also deeply invested in building trust with its African user base by prioritizing platform security and ensuring a safe trading environment.

“At Bitget, we understand the importance of trust in financial systems, and we are dedicated to offering a platform that users can rely on. Our goal is to provide a safe space for African users to diversify their investments with confidence,” said Mathendu.

“We are thrilled to bring our reliable and secure platform to Kenya and help users unlock the potential of digital assets.”

Engaging the Community and Looking Ahead

The event attracted a wide range of attendees, including traders, crypto enthusiasts, and key stakeholders from Kenya’s financial and technology sectors. It provided an invaluable opportunity for Bitget to engage directly with the local community, answer questions, and build confidence in the trustworthiness of its platform.

Bitget reaffirmed its long-term commitment to the African market, highlighting that the Nairobi event is just the beginning of a series of initiatives designed to foster greater crypto adoption across the continent.

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