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By Pyllis MUCHOKI
CMC Motors marked 75th anniversary in the country, with the leading player in the African agricultural machinery industry announcing new growth initiatives.
The firm announced a new deal with New Holland to advance its expansion agenda in the agricultural sector.
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Sakib Eltaff, the managing director of CMC Motors, also announced that the company’s exit from the passenger vehicle market, with a keen focus on tractors and agriculture-related initiatives.
Africa’s vast arable land, young population, and favorable climate provide a unique opportunity for agricultural growth, but a lack of technical knowledge and resources has hindered this potential. CMC Motors is committed to addressing these challenges and providing essential training and empowerment to emerging and medium-scale farmers.
This initiative includes doubling farm yield production in the next 10 years, providing information to reverse the trend of declining farm yields, promoting sustainable income for farmers, and offering service clinics for optimal equipment life.
As a result, CMC Motors has tapped KALRO (Kenya Agriculture and Livestock Research Organisation), WFP (World Food Programme), and FTMA (Food to Market Alliance, in a partnership deal that aims to provide farmers with the latest agricultural technology and knowledge to maximize the potential of their land.