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Asian E- Commerce Giant QNET has announced plans to expand operations in the Kenyan market
In its latest update on Kenya, the firm said it is seeking to establish a physical presence in Kenya with the intent to grow a large network of Independent Representatives.
In East Africa, QNET’s regional distribution hub exists in Rwanda and while in West Africa, the company has a physical presence in Ivory Coast.
The company has over 250,000 Independent Representatives across Africa, with the goal to expand and increase this manifold.
Kenya, Uganda and Tanzania’s market already has a significant number of customers and given the given the growing demand for online distribution centers, the possibilities remain endless for QNET to grow its East African presence,” said QNET Business Development Manager Muqtadir Suwani
According to Statista, Kenya’s E Commerce penetration is projected to be at 34.6 percent and is expected to hit 53.6 percent by 2025.
Currently, the Market’s largest segment is electronics and media.
Research and Markets a tailored market research firm from the United States, says that E-Commerce activities in South Africa and Nigeria account for nearly 50 percent of all online shopping, primarily due to smart phones.