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By Brian Yatich
Simba Corporation has unveiled new improved Pajero Sport in the Kenyan market with a retail value of Sh5.8million targeting high-end market.
“This is part of our strategy to continue building our brand local s well as the local market share that currently stands at about 19 per cent of the passenger segment alone,” said Simba Corp Managing Director Dinesh Kotecha.
The entry of the new Mitsubishi Pajero model comes in the wake of increased appetite from consumers with preference on new vehicles to second-hand cars.
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“The New Pajero Sport is a true definition of what innovation is all about. With a dynamic shield concept design and distinct style and elegance, the car introduces a new front face design to provide the much needed style and comfort of an off-road SUV,” Mitsubishi Motors Brand Manager in charge of sales Faruk Alibhai.