rench automaker Renault has availed €500,000 (about Sh58
million) to upgrade the Kenya Vehicle Manufacturers plant to facilitate
local assembly of its K-Range heavy duty trucks.
Renault
Africa, Latin America and Asia Vice President Cyril Barillée said the
Thika-based factory will start assembling its 6 by 4 trucks this year as
part of its partnership with auto dealer CMC Motors, which partly owns
the factory.
The French firm targets assembly of 150
trucks for the local market by the end of 2022 as it seeks to increase
Renault’s footprint in the East and southern Africa region.
“The
money will be used to upgrade the factory to start production of the
Renault 6 by 4 trucks. We expect to start assembling by mid-June,” Mr
Barillée told the Business Daily yesterday.
The
Renault-CMC partnership raises the competition bar in Kenya’s lucrative
truck segment that is currently dominated by Isuzu East Africa, Simba
Corp and DT Dobie.
The firm, which is owned by the
Volvo Group, will also start assembling other models in coming years
depending on the market’s response to the 6 by 4 trucks. The automaker
anticipates that local appetite for the vehicles will be driven by
end-to-end logistics for industries, retail and agricultural production.
Mr
Barillée said that local assembly will also be extended to Kisumu and
Nakuru in the next few years as they work to make Kenya its regional
hub.
Growth in the construction, mining and trade industries has increased demand for heavy commercial vehicles, which are often purchased brand new from official dealerships unlike most passenger cars in Kenya.
Renault projects that at least 50 jobs will be created in the
upgrade as sales people and technicians. However, the carmaker will
bring in its own engineers from France to help build capacity of local
staff.
The French firm signed an agreement last
December with CMC Motors to use the dealer’s distribution network
comprising eight branches across Kenya and a central warehouse in
Nairobi.
Industry data by Kenya Motor Association shows
that heavy duty trucks account for 37.6 percent of all new vehicle
sales making them the largest single vehicle class.
Renault has four other hubs in Ghana, Morocco, Cameroon and Tunisia tasked with distributing its trucks and conducting after-sales services across the continent.
Steven Umidha is a data and financial journalist with over 14 years of work experience in journalism and communication.
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