Peugeot’s dealer Urysia adds Jeep and Citroën to its brand collection

By Remie OTIENO

Urysia Limited, Peugeot dealer in Kenya, has officially launched the Jeep and Citroën brands, transforming itself into a fully-fledged multi-brand dealership.

The expansion, aligned with the global formation of the Stellantis Group from the merger of PSA and FCA, significantly broadens the company’s portfolio and its ability to meet diverse Kenyan mobility needs.

The company will now offer sales, service, and original manufacturer spare parts for all three brands. The enhanced after-sales ecosystem includes fully equipped service centres in Nairobi, a nationwide network of partner workshops, and mobile service units.

To improve customer convenience, Urysia will also provide flexible financing solutions, tailored leasing packages for corporates and NGOs, and concierge-style services including vehicle delivery and pick-and-drop.

Speaking at the launch, Principal Secretary for Trade, Regina Ombam, commended the move noting that Urysia’s transition to a multi-brand operation is a clear demonstration of responsiveness and a strong vote of confidence in the market, reinforcing Kenya’s position as a hub for modern mobility solutions.

Urysia Managing Director, Claude Mwende, said the new direction directly addresses evolving consumer demands for choice and reliability.

Jeep and Citroën will create a dealership experience that is versatile, customer-centric and globally competitive

He confirmed the strategy is designed to serve every segment, from lifestyle adventurers and families to fleet operators and ride-hailing drivers.

The expanded showroom will feature the Jeep Grand Cherokee, Wrangler, and Gladiator; the Citroën C3, C3 Aircross, and C5 Aircross; alongside the ongoing Peugeot lineup.

The event was attended by representatives from the US and French Embassies, industry stakeholders, and corporate partners, marking the start of a long-term growth phase for Urysia.