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The Football Kenya Federation (FKF) has inked a Sh127 million deal with leading betting firm Odibets aimed at growing local football talent at the grass root level.
The three-year deal will see all FKF county leagues renamed Odibets County leagues beginning this season.
The betting firm will provide all clubs taking part in the leagues with six balls and playing kits.
Odibets General Manager Dedan Mungai said that the partnership with FKFis aimed at growing untapped talent from Mtaani to national and finally the international level.
“We strongly believe that our partnership with FKF will further strengthen the grass root leagues and offer the thousands of Kenyan youth an opportunity to showcase their talent and create a career out of playing football,” Mungai said.
“Through this partnership and initiative, we hope to harness and foster the immense untapped potential that our grass root county leagues have. As we start this journey, we take pride in youth development and believe that our brand resonates with the needs of the clubs at the grass root level,” he added.
FKF President Nick Mwendwa welcomed the partnership stating that they were looking forward to nurturing local talent in the country.
“As a federation, we welcome this first of its kind partnership. We are happy to partner with Odibets to support grass root talent in the counties,” Mwendwa said.
Financial Fortune is a digital financial news website and print business magazine published in Nairobi by Fortune & Transit Publishers Ltd and covers the financial services sector through news, views and extensive people coverage since 2018.