New vehicle sales for FY 2025 grew by 19.65%, as Isuzu tightened grip on market

Kenya’s new vehicle market experienced significant growth in 2025, registering an impressive 19.65 percent increase during the year to reach a total unit sale of 13,583, surpassing the 2024 levels of 11,352 units. This growth was driven by easing interest rates and economic recovery.

The latest industry data by the Kenya Motor Industry Association (KMIA) shows that in 2024, the market reached its peak in December with 1,185 units. In contrast, the 2025 data shows a peak in August with 1,384 units, which was significantly higher than the 2025 year-end performance of 1,144 units.

The market leader, Isuzu East Africa, saw the largest individual volume gain, increasing from 5,390 units in 2024 to 6,494 units in 2025, a gain of approximately 20.48%, bouyed by the progressive CBK interest rate decrease in the first half of 2025, with lower financing costs enabling more vehicle purchases and a recovery in business confidence.