Kenya’s Safaricom targets its 31M users with new service

Safaricom has launched a new calling service feature Reverse Call which will enable its over 31 million subscribers transfer calling costs to the receiver.

To use the Reverse Call service, a caller will only be required to press # before the number they are dialing.

On the other end, the receiver of the “Reverse Call” will see the caller’s details appear on the screen as normal, but once they pick the call, they will receive a voice prompt asking them to key in “1” to accept the reverse call.

The cost of the call, which is at the normal rate, will then be transferred to the receiver