Businesses & Financial News

Kenafric Industries revamps its flagship gum brand

hoto 2 caption: Kenafric Industries COO Mr. Chehar Shah(L), Kenafric Industries CEO Mr. Mikul Shah (C) and Fresh Chewing Gum Brand Manager Ms. Jane Muriithi (R) Showcase the revamped fresh packs during the upgrade announcement at Kenafric offices in Nairobi, Kenya

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Confectionery giant, Kenafric Industries Limited has today announced the revamp and upgrade of one of its flagship gum brand; Fresh Chewing Gum.

The revamped chewing gum has improved gum base to deliver an enhanced chewing experience with extra lasting freshness and flavor, while maintain its current Retail Price of Kes. 5 for four pellets.

Over 65% of Kenyans chew gum and as players in this consumer category, Fresh dominates in the fresh breath segment In the said category, Fresh Chewing Gum is the only Chiclet Chewing Gum with five ranges of flavor namely, Menthol, Peppermint, Fruity, Strawberry and Baberry.

 “To celebrate this consumer centric enhancement, we have repackaged Fresh Chewing Gum to be vibrant, confident and outstanding, just like our consumers. We are Fresh In and Out.” Stated Jane Muriithi, Brand Manager Fresh Chewing Gum.

Speaking during the launch announcement, Kenafric CEO Mr. Mikul Shah expressed his belief in the brand to reach new heights. “We know consumers chew gum to freshen their breath, to concentrate, to elevate anxiety and we took this into consideration as we revamped Fresh Chewing Gum and the range of flavors it offers.”

Kenafric Limited has gone a step further to endorse celebrity artist; Kahush as its official brand ambassador. This partnership is aimed at supporting and encouraging local talent to live their best lives. Mikul Shah stated that” our youth are the turning point we need, and for that to happened we need them to be Inspired, Expressive and Confident. We are extremely pleased to engage in this partnership with Kahush.”

 Other products under Kenafric Industries Limited include culinary products such as Oyo Mchuzi mix, confectionary products such as lollipops, candies, toffees and ball gums not forgetting biscuits and ready to drink energy drinks.

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