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Dubai Shopping Festival marks 25th anniversary

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The Dubai Shopping Festival (DSF) is celebrating its 25th year anniversary that began on Thursday, December 26 and will run until Saturday, February 1, and as such has promised a shopper’s dream for Kenyans and East Africans in this year’s edition.

DSF was officially launched in 1996, and many exciting events and performances are planned for the next 38 days. The extravagance shopping, which attracts tourists from all over the world every year, will run until February 1, 2020. To mark the start of the festival, a two-day opening event will take place at Burj Park in downtown Dubai December 26 and 27.

Dubai Shopping Festival is an annual month long event put together by the Dubai Festivals & Retail Establishment, which is a part of Dubai’s department of tourism.

Speaking in Nairobi while presenting data on Dubai Shopping Festival and the role that East Africa, has played in making the festival successful, Salim Dahman Al Amoudi, a Senior Manager, International Campaigns for Dubai Tourism said that this year’s edition will include new activities with discounts of up to 75 per cent for shoppers in hundreds of stores across the city, on everything from fashion to jewellery and electronics.

“Dubai Shopping Festival is by standards the longest running festival of its kind, and it has put Dubai on the world shopping map and continues to attract visitors and big spenders from all four corners of the globe. This year’s edition which will be totally different from the previous editions with dozens of shopping bargains for visitors,” he said while addressing Kenyan journalists.

The latest edition of DSF will also celebrate the accomplishments of the city to date, with the annual calendar further packed with an array of activations, festivals and events throughout the year.

The year 2020 is set to be a landmark year for Dubai, with the emirate also readying to host the highly anticipated Expo 2020 from October.

The Retail Calendar 2020 will also seek to reaffirm Dubai’s credentials as a must-visit shopping destination, enabling continued growth of the retail sector, which is expected to reach an estimated Dh160.7 billion by 2021 compared to Dh2.14 billion 1996 inaugural DSF which is estimated to have attracted a whopping 1.6 ­million shoppers.

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