Digital lender, Aspira unveils new brand identity

Digital lender, Aspira Kenya has rebranded as part of the company’s growth strategy in the Kenyan market, to become the leader in the digital hire purchase space.

Following the growth of the business since setting up in the market in 2018, Aspira has evolved and as a result believe it is critical to refresh the company logo and brand colours to reflect a more modern look and feel in alignment with the company’s mission to deliver the best quality, performance and service support across its offerings.

Aspira’s Managing Director, Yoeal Haile said the company aims to continue helping Kenyans to live their best lives today through its product financing solutions, facilitate ownership of various goods and commodities while allowing consumers to manage their finances.

“Our customers are at the heart of how we do business and we want to help them  achieve their aspirations sooner rather than later. Our aspiration is to provide customers with and affordable way of realizing their dreams, accessing various products they need, through our competitive financing solutions,” said Haile.

According to the 2019 FinAccess report, 90 percent of Kenyans have access to both formal and informal financial services. With the relaunch of Aspira in the market, the gap between the urban and rural dwellers will further be bridged as more people will have access to credit which allows them to purchase merchandise across the country, at an affordable rate.

Under their campaign dubbed Lipa Baadaye, Aspira also aims to empower its customers with the knowledge and skills to take control of their finances through strategic borrowing to facilitate their lifestyles.