Online betting firm, Dafabet has taken a bold step towards increasing the physical retail presence by opening 10 more shops across Kenya. The betting shops are located in Accra Road, Umoja Market, River Road, Kayole, Kawangware and Kitengela, all in Nairobi in addition to their flagship shop at Zimmerman.
Other outlets are in Naivasha, Eldoret Town, Eldoret Langas and Kakamega.
Dafabet shops will act as a one stop shop from where one will be able to register, deposit over the counter, place bets and withdraw over the counter at no extra costs.
Each shop is hiring a minimum of three staff in a move Dafabet said is committing to its pledge to create jobs for the Kenyan youth.
“Our commitment to create employment and opportunities for the Kenyan people is still as strong as it was from day one. The shops will act as on-ground customer service so that we can learn about the customer wants and needs hence improve as per the customers’ expectations,” said Business Development Manager, Bavon Nyamweya.
Dafabet said they are targeting to open over 60 shops by the end of the year.
Steven Umidha is a data and financial journalist with over 15 years of work experience in journalism and communication.
He specialises in finance and economics reporting as well as on the causes, impacts, and solutions of global warming, conservation, pollution and sustainability, often blending scientific literacy with journalist ethics, while involving policy analysis and multimedia storytelling across various platforms in highlighting issues from biodiversity loss to ecological justice.
He is the founder of Financial Fortune Media, and a Co-founder of One Planet Agency (OPA). He has previously worked with the Standard Media Group, Mediamax Networks LTD, bird story agency, Business Journal Africa, and Financial Post among other outlets.
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