CMC Motors target middle class with new car brands

By Monica Muema

Auto dealer CMC Motors last week launched three new Mazda car models – signaling the dealer’s priority for the Kenyan market.

CMC Motors is the exclusive franchise holder for the Mazda brand in Kenya.

The launch of Sports Utility Vehicles, (SUV‘s) CX-9, CX-5 and a truck BT-50 by the auto dealer comes barely a month after Toyota Kenya, in July introduced the all new multi utility passenger vehicle Suzuki Ertiga to the Kenyan market with the launch coming at a time when there is growing demand for 7-seater cars in Kenya with majority of the new vehicle registrations made in 2018 being station wagons.

For the past five years, there has been a trend with the country registering a shift from passenger-travel to passenger-cum-cargo vehicles according to Kenya National Bureau of Statistics (KNBS) Economic Survey 2019.

CMC Motors Group Brand Manager Robert Gichuki says the Mazda brand has evolved over time since its inception in 1931 and has been selling up to 1.5 million units annually across continents.

“The “BT-50 truck’s design has combined luxury on and off – road capability prowess while the Sport Utility Vehicles- CX-5 and CX-9 has focused on  providing luxury, use of advanced technology and superior interior design,” he said.