Brand Finance appoints new Boss

Brand Finance has announced the appointment of Jeremy Sampson as their new Director of Brand Finance Africa and will officially be assuming the position on 8th September, 2016.

Jeremy joins Ollie Schmitz and Thebe Ikalafeng, the managing director and chairman, respectively, in the Africa division of Brand Finance.
Jeremy has a career in marketing, advertising, graphic design, public relations, reputation management, and branding.

Previously, he founded Interbrand and was the Executive Chairman of the Africa operations of the international branding group. During his time at Interbrand, Jeremy was awarded the Financial Mail AdFocus Lifetime Achievement Award.

“In Africa, many brands are not measured, monitored nor leveraged to their full potential. My appointment presents an opportunity to change this.” Jeremy commented during the appointment

The list of Jeremy’s accomplishments ranges from being a Fellow of the Royal Society of Arts (UK) to a Visiting Professor at the University of Cape Town, Graduate School of Business.

Currently, Jeremy consults and mentors, sits on advisory panels and plays an active role in the media, which includes hosting programmes for Classic FM. Aside from the world of branding, his interests include art and printmaking and the world of wine.

Thebe Ikalafeng, Chairman of Brand Finance Africa, stated, “It is an honour to welcome Jeremy to Brand Finance. He brings an unparalleled pedigree in branding in Africa which will enhance our efforts to broaden the role of branding on the bottom line and in the boardroom.”

David Haigh, CEO of Brand Finance said that Jeremy’s breadth of experience and focus on helping African brands to succeed make him the perfect candidate to spread this crucial message and to help African brands make their mark on the domestic and international stage.