APA life assurance, Craydel sign financial literacy deal

By Phyllis Muchoki

APA Life Assurance Thursday announced a partnership deal with Craydel, Africa’s largest online education platform, to offer personalized financial advice to plan and fund higher education.

APA Life believes that by creating a new standard in financial planning, more students will have access to higher education in order for them to gain the necessary skills and education to obtain greater opportunities.

Through the co-branded platform with Craydel – http://apa.craydel.online – APA Life Assurance will provide access to financial products such as investment plans, fixed savings accounts as well as education plans for those parents who want to save for their children’s education.

In addition, Craydel provides an online platform for access to higher education facilities and courses for students and professionals in sub-Saharan Africa.

“The cost of education continues to increase, but schooling is still the best option in terms of securing a bright future for any child.  A good education equips them with skills and prepares them to face the challenges of life.

However, to ensure your children get the best education comes at a very high price and requires financial investments and planning.

We have created a new standard for higher education financial planning that results in personalized financial plans suited for specific educational needs and aspirations,” said Catherine Karimi, CEO, APA Life Assurance Limited.

Spending on education in Africa is expected to grow to $740 billion by 2030, at a 14% compound annual growth rate, reaching $57 billion by 2030.

Africa’s burgeoning young population provides an opportunity for the growth of companies such as Craydel, with partners as, APA Life Assurance, to provide solutions for many challenges, including those of accessibility, quality, affordability and information.