Hilda Nasike has been named winner of the Asante online campaign that was run by APA Insurance that offered the public a chance an opportunity to express gratitude to their family and friends.
Hilda won a five day all-expenses paid trip for herself and three of her friends. The trip is fully sponsored by Southern Palms and Kenya Airways.
The ‘Asante’ campaign celebrates the important ties with family and friends, in addition to enhancing them.
The first runner-up in the Asante campaign was Faith Mwikali, who walked away with a hamper of APA products and giveaways. The prizes were presented by Group CEO of Apollo, Ashok Shah.
The ‘Asante’ campaign provided a platform and opportunity to say thank you. During the campaign period, videos and photos were uploaded on a dedicated microsite, YouTube and circulated on WhatsApp and other social networking platforms.
The public was also be invited to put together their own videos from their photos and share with their loved ones or friends via email or social media platforms.
Selected individuals also got an opportunity to express their gratitude to their loved ones in public places such as restaurants and cinema halls.
Steven Umidha is a data and financial journalist with over 15 years of work experience in journalism and communication.
He specialises in finance and economics reporting as well as on the causes, impacts, and solutions of global warming, conservation, pollution and sustainability, often blending scientific literacy with journalist ethics, while involving policy analysis and multimedia storytelling across various platforms in highlighting issues from biodiversity loss to ecological justice.
He is the founder of Financial Fortune Media, and a Co-founder of One Planet Agency (OPA). He has previously worked with the Standard Media Group, Mediamax Networks LTD, bird story agency, Business Journal Africa, and Financial Post among other outlets.
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