Businesses & Financial News

Adopt electronic business models to stay afloat, hoteliers urged

By Monica Muema

Stakeholders in the tourism and the hospitality sectors are being urged to integrate e-solutions if they are to speed up business recovery hampered by the Coronavirus pandemic, this is according to recommendations by Pesapal.

Over the last decade, digitalization has revolutionized the tourism and hospitality industry. Advances in technology and innovations have spurred a transformation in the sector and redefined how the travel and hospitality sectors operate.

Due to technological advances, travelling today is more affordable, accessible and convenient than ever before. More business and leisure travellers are going online to make their travel plans and the industry must change their business models to meet the emerging trends, Pollmans Group Head of Operations and Tourism Influencer Mohammed Hersi said.

“You must be able to conduct business without physical contact. Technology enables easier and seamless ways of doing business,” Hersi said.

Amongst the areas that have seen significant transformation are payments and reservations. Today, the hospitality and tourism industries are at the forefront of cashless payments, with a broad range of merchants facing customers who demand fast and frictionless services.

“These merchants need innovative payment solutions to differentiate themselves in a highly competitive market. Our solutions enable payments from anywhere in the world and reduce the complexity of cross-border transactions,” Pesapal Founder Agosta Liko said.

Following the outbreak of the pandemic in 2020, more business and leisure travellers are going online to make their travel plans. From finding the next destination to getting reviews and making bookings, it’s all gone digital.

To keep up with these new developments, stakeholders in the tourism and hospitality sectors are adapting and engaging with their customers online and making their user journey as simple as possible. This includes ensuring they can conveniently and securely make and pay for their hotel bookings.

“As an industry, the travel and hospitality sector, we have had to adopt sustainable business models to attract both local and international travellers, this meant adopting online solutions,” Tandaza Africa Founder Charity Githinji said.

Pesapal payment gateway solutions combine the best of these three worlds. The solution enables industry players to deliver an increasingly seamless customer experience while ensuring that payment is never detrimental to consumer pleasure for booking or enjoying leisure activities.

The platform has a variety of solutions for the hospitality and tourism sector. These include ReservePort, Invoicing, Payment Links, and Ticket Sasa.

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