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By Remie OTIENO
Global investment firm Windsor Brokers has launched a free data service exclusively for their clients in Kenya, enabling active traders to access free daily internet data to trade on the brokers’ MT4 mobile platform.
The initiative seeks to maximize access to global financial markets while reducing the cost of trading, marking a pioneering innovation in Kenya’s online trading industry.
Utilizing the free data service, Windsor Brokers clients can place their trades anywhere, anytime, without incurring internet costs after their own data plan is depleted.
By offering complimentary internet data, the firm aims to bridge the digital divide and ensure that traders, regardless of their location, have uninterrupted access to the markets and are able to capitalize on trading opportunities.
This complimentary data is exclusively available to Windsor Brokers clients in Kenya trading on the MetaTrader 4 (MT4) mobile application and who are Safaricom subscribers.
Martin Ngugi, Chief Executive Officer of Windsor Brokers Kenya, emphasized that this service is part of a broader strategy to enhance the forex trading experience of the broker’s loyal clients in Kenya.
“At Windsor Brokers, we believe that financial inclusion is a cornerstone of economic development,” Ngugi said. He added that the firm’s free data initiative addresses a major pain point for traders in Kenya who often miss opportunities when their personal mobile data plan is depleted.
“We developed this solution to empower the Kenyan youth, who constitute over 80% of the population. They are tech-savvy and continuously seek alternative investment opportunities.
Our goal is to grant local traders uninterrupted access to our mobile trading platform, enabling them to make informed decisions based on real-time data, promptly respond to market changes, and optimize their trading strategies for better outcomes – all directly on their mobile phones,” Ngugi concluded.
The free internet data initiative is part of Windsor Brokers’ broader strategy to support traders worldwide by leveraging cutting-edge technology and innovative solutions.
By providing free internet data, Windsor Brokers is not only facilitating market access but also contributing to the overall economic growth and development of Kenya.
Fintech is a key driver of economic growth in Kenya, with its contribution to GDP increasing from 2.5% in 2015 to 6% in 2023. Kenya’s rapid emergence as a leading fintech hub in Africa is fueled by rising smartphone adoption, affordable internet access, increasing financial literacy, and a growing urban population.