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By Monica MUEMA
Kenya’s pioneering AI-driven and influencer-powered social commerce platform, Twiva Ltd, is celebrating a significant milestone after winning two prestigious accolades at the Kenya E-commerce Awards held at the Movenpick Hotel.
Twiva proudly announces its victories in the E-commerce awards, bagging at 1st place, the Top Rising Star, Ecommerce Award and at first runner-up position, for the Best Social Commerce Platform; categories.
This recognition is a game changer, marking the first official entry of the growing social commerce category into the coveted E-commerce Awards, which have been running for five years.
The Kenya E-commerce Awards aims to honor excellence in shopping, retail, and customer success, spotlighting businesses that excel in creating exceptional shopping experiences.
“What an honor to know that Twiva continues to garner the vote of confidence from the Kenyan citizens, as we also acknowledge the immense support we are receiving from our merchants (SMEs), influencers/resellers and our stakeholders. Our drive continues to be led by the desire to deliver a great shopping experience for our users on the platform,” says Grace Gikonyo, Head of Marketing & Public Relations.
Peter N. Kironji, CEO and Co-founder of Twiva, added, “I celebrate the toil entrepreneurs put in, to growing their businesses, and these awards are a great way to honor that commitment. We are dedicated to revolutionizing the social commerce landscape in Kenya and beyond. By leveraging AI and the power of social media influencers, we are creating a new way for brands to connect with consumers, and realize actual conversion in their sales efforts.”
Twiva‘s recognition comes amid significant growth in the social commerce sector in Kenya. There were 22.71 million internet users in Kenya at the start of 2024, when internet penetration stood at 40.8 percent. Kenya was home to 13.05 million social media users in January 2024, equating to 23.5 percent of the total population.
Recent statistics highlight that 49% of Kenyans have made purchases through social media platforms like WhatsApp, Instagram, TikTok, Facebook, and Twitter, underscoring the vital role of social commerce in the country’s retail landscape. With the market projected to grow by 23.5% annually, Twiva’s innovative approach in utilizing AI and influencers positions it as a key player in this booming industry.
By connecting brands with influencers who authentically promote products, Twiva has created a seamless and engaging shopping experience. This success illustrates the powerful synergy between technology and human influence in driving business growth and consumer engagement.
As the social commerce landscape in Kenya evolves, with micro and small businesses increasingly leveraging social media as virtual storefronts, Twiva remains at the forefront of this transformation. Boasting a network of over 11,000 influencers, Twiva is empowering businesses to tap into the vast potential of social commerce.
Twiva‘s achievements at the Kenya E-commerce Awards solidify its leadership in Kenya’s social commerce sector. The platform continues to set new standards for shopping experiences, fostering meaningful connections between brands and consumers. As social commerce continues to expand, Twiva is poised to drive further innovation and support the digital transformation of retail in Kenya.