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Trueblaq eyes regional expansion
(L-R) Trueblaq LTD Board Chairman Peter Nduati ,Trueblaq LTD CEO Jackee Ombajo and Member of Parliament Dagoreti South John Kiarie Toasting to celebration Of Tueblaq at 18 years
Kenya’s events and experiential marketing company Trueblaq Group Limited has announced plans to make foray into East Africa, West Africa and South Africa.
Speaking during celebrations to mark 18 years of business, Trueblaq Group Limited Chairman, Peter Nduati, says the company is ready to get into East African countries as itself and in partnerships in West and South Africa.
“We have experienced phenomenal growth in the last three years with our turnover and profits having doubled during the period,” said Mr Nduati.
He said the growth was as a result of strengthened organizational structures and a clear definition of the company’s business as a premier experiential marketing and events company.
C.E.O Trueblaq Group Limited Jackee Ombajo, called on corporates to embrace the new trends which indicate that clients want a more humane interaction with brands.
“Statistics indicate that 74% of consumers have a better opinion of a brand after an experiential event and additionally, 98% of users feel more inclined to purchase after attending an activation”, she noted.
Ms Ombajo said that Trueblaq Group Limited is now focused on moving the business from being in-house driven to more strategic as they embark on their expansion plans.