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TikTok eyes more users in campaign to celebrate Valentine’s Day

TikTok is a wildly popular social media platform that lets users create short-form videos, and is sparking a new generation of influencers and viral memes. The app has been downloaded more than 1.2 billion times, and is especially big among Generation Z.

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Short-form mobile video platform TikTok, has launched a #BabyItsYou challenge, a four –day campaign running from 11-14 February 2020, in readiness to Valentine’s Day.

The challenge encourages users to create a video using the Baby Its You sound with text on the screen to celebrate Valentine’s Day in your own, unique way. The company said the campaign will also target individuals without partners.

With Valentine around the corner TikTok stars are showing their softer, more romantic side this week by getting involved in the #BabyItsYou meme challenge on the platform.

This Valentine Kamau will be celebrating alone and can’t wait to enjoying his own company. Take a look at how he plans to gift himself:

Daisy is at pains to reveal her Valentine but in the end, it is that familiar sumptuous meal! Have a look:

Antony Siajabu Ilond is appreciating the amazing woman in his life who has stood by him through thick and thin. Take a look:

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