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Security firm, SGA has changed its identity across all its operations in East Africa, bringing the image up to date while keeping the striking orange color introduced in 1990s to brighten the fleet of its vehicles previously painted in white.
The latest logo consists of the letters “SGA” with either the word “Security” below, or the name of sub brands including CIT (Cash in Transit) and Dog Section.
The placement of the new logo on the fleet of 600 vehicles is proceeding rapidly and is scheduled for completion in the near future. Already 50 per cent of the fleet in Tanzania carry the new logo and 20 per cent of the vehicles in Uganda have been rebranded.
Guards in Tanzania are wearing new uniforms with the latest badge and uniforms for staff in Kenya and Uganda will be issued soon.
Directional signs and the internal decoration of the regional office in Tulip House on the Mombasa Road in Nairobi have been completed with work underway at the Company’s 31 offices and facilities in Kenya, Tanzania and Uganda.