President William Ruto to open this year’s Magical Kenya Travel Expo

By Newsroom On Oct 1, 2024

President William Ruto to open this year's Magical Kenya Travel Expo — The team of travel advisors and influcers including American actor Gbenga Akinnagbe (second left) at a reception. They will experience culture and heritage during their visit in Kenya (1)

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By Monica MUEMA

The Kenya Tourism Board (KTB) is set to host its annual Magical Kenya Travel Expo (MKTE) 2024 at Uhuru Gardens National Monument & Museum on Lang’ata Road, Nairobi from Wednesday, 2nd October to Friday, 4th October 2024.

The highly anticipated event will bring together key travel agents from Kenya’s major tourism source markets (Buyers) to network with Kenya’s industry stakeholders. H.E. Dr. William Samoei Ruto, C.G.H., the President of Kenya, will grace the occasion as the Chief Guest, officially opening the event on Wednesday.

Speaking ahead of the event, June Chepkemei, CEO of KTB, highlighted the significance of this year’s expo, stating, “This year’s expo will feature participation from 6 tourism boards, 9 county governments, and 180 international buyers — 75 from Africa, 37 from North America, 26 from Europe, and 42 from Asia and the Middle East.”

The Magical Kenya Travel Expo is widely recognized as the leading travel trade show in East and Central Africa, with over 4,000 delegates registered to participate this year. This premier event will showcase the diverse range of Kenya’s tourism products, from its world-renowned wildlife safaris and breathtaking beaches to its rich cultural heritage and vibrant urban experiences.

International buyers began arriving in the country on Thursday, 26th September 2024 and were sent to various tourism circuits to explore Kenya’s diverse offerings firsthand. This immersive experience will enable them to better market Kenya’s unique attractions to global travellers.

This year’s expo also incorporates academia, focusing on the critical role of research and knowledge sharing in driving the growth of the tourism sector. A total of 17 universities will participate, with 9 academic papers lined up for presentation.

Kenya promises an unparalleled mix of adventures, cultural immersions, and natural splendours that are yet to be fully discovered. Visitors to this vibrant destination will find more than they expected.