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Ola Energy unveils loyalty program to reward customers

OLA Energy Kenya has launched a customer reward scheme dubbed OLA GO App that will see customers earn incentives worth millions of shillings in ‘GO’ redeemable points every time they purchase fuel, lubricants or Liquefied petroleum gas (LPG) products at any OLA Energy service station across the country.

Kilimani branch manager, OLA Energy Chief Operating Officer Mr. Maurizio Libutti said the OLA GO loyalty initiative is the next strategy in the company’s broader consumer insight-based digital strategy due to the rise in mobile money shopping. Customers will receive points at every purchase, where accumulated points will lead to an upgraded OLA membership tier with an opportunity to receive awards.

“OLA GO App is available from Play Store or App Store. It has a live chat feature that connects you to our WhatsApp contact number to enhance our 24-hour customer support. You will start earning GO points as soon you download the App.

The registration of OLA GO program is available at any OLA station countrywide. We are at the forefront of customer loyalty landscape across the country, and we would like to make your entire journey as enjoyable as possible, while earning more as you go to live by our tagline ‘We Keep You Going’, “said Libutti.

Similarly, the company also launched a second branch in Gitaru in Kikuyu. The expansion network brings proximity to the customers in a strategic location adjacent to Yaya Centre and Kikuyu respectively, fitted with high-speed pumps for the ultimate fueling experience together with automotive lubricants and LPG.

The launch saw customers enjoy ‘happy hour’ with OLA Energy rewarding them with bonus fuel worth Ksh. 1,000 for every purchase of fuel worth Ksh.2,000 at both Kilimani and Gitaru service stations.


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