New tracking App for shippers hits Kenyan market

Amitruck, a mobile app connecting pick-ups, truckers and shippers has been launched in Kenya. The mobile phone application is seen as a key catalyst in transforming the transportation of goods in the country. The application will help to streamline working relationships between truck owners and their drivers.

The app’s name originates from the French word ‘ami’ meaning friend, Amitriuck uses mobile and cloud technology to provide a friendly, efficient and affordable way to the customer to deliver goods of all sizes across Kenya and neighbouring markets by accessing their fleet/network of trucks in the mobile app.

Speaking during the announcement, Amitruck Founder & CEO Mr Mark Mwangi highlighted the role the app would play in transforming the transport industry as the country embraces digital transformation. “As we embrace the 4^th Industrial revolution, the mobile phone has played a significant role in shaping African technology. Due to its accessibility and high penetration rates in Africa, it gives start-ups an appropriate tool to create and deliver locally relevant solutions”, he said.