Businesses & Financial News

Maruti can be the biggest gainer in Toyota-Suzuki deal

Toyota Kenya will on Thursday unveil the Suzuki by Toyota Kenya dealership from in Nairobi with the deal expected to make the company the second official Suzuki dealer in the country.

The cross-branding deal between Suzuki Motor, Maruti’s parent company, and Toyota Kenya for select models, is believed could help Suzuki increase its presence in the premium segment as the Kenyan market for its brands matures and Maruti gets access to Toyota’s R&D to develop electric and hybrid power-train and high capacity cars in the long-term.

More to follow…..

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