Carrefour partners with LG to offer discounted deals to members

By Isaac OGANGA

LG Electronics East Africa, in partnership with Carrefour, which Majid Al Futtaim owns the exclusive rights to operate in Kenya, has launched an exclusive shopping campaign featuring special discounts and giveaways.

Dubbed the LG Brand Festival, the campaign, which runs from March 15 to March 28, will allow customers to receive discounts of 20% or more on select LG home appliances and electronics, including OLED televisions, Instaview refrigerators, Neochef microwave ovens, Cinebeam projectors and Xboom speakers, amongst others.

Additionally, LG shoppers across all Carrefour outlets in Kenya will have the chance to participate in a raffle to win giveaways worth over Sh 500,000, depending on the value of their purchase. The initiative aims to create an immersive shopping experience, while providing LG customers with access to premium products.

“As a brand that is committed to delivering innovative products to our customers, we are excited to partner with Carrefour to offer consumers exclusive deals on our products,” said Donghun Lee, LG’s President for East Africa.

“The LG Brand Festival is an opportunity for shoppers to experience LG’s cutting-edge technology at discountable prices while enjoying exciting in-store activities and giveaways.”

Christophe Orcet, Regional Director – East Africa at Majid Al Futtaim Retail, commented: “At Carrefour, we are and remain dedicated to providing exceptional value and choice for our shoppers.

This partnership with LG reinforces that commitment, bringing our customers the best deals on premium electronics and home appliances. We will continue to identify with care opportunities to provide our customers with smart and affordable solutions that address their needs, and this campaign delivers on that promise.”

The campaign also aims to enhance brand awareness through an extensive social media engagement using the hashtag #LGBrandFestival. Across different platforms, customers will connect directly with the LG brand, sharing their experiences and providing valuable feedback, ultimately encouraging overall customer loyalty.

Customers are invited to make use of this exclusive shopping opportunity at Carrefour, and experience quality, innovative and cutting-edge products including select home appliances and electronics at discounted prices.