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KWAL has announced the launch of a new non-alcoholic brand in its portfolio.
Nature’s Fresh, launched on Wednesday will be available in two refreshing and delicious flavours; Red Grape & Cherry and Mango & Apple in 1L Tetra packaging and will retail at a recommended retail price of Sh160.
The new launch is in tune with the KWAL’s diversification strategy to expand its product portfolio to meet emerging consumer needs.
Nature’s Fresh unveil marked yet another milestone in KWAL’s product diversification journey and local production which in the recent past introduced Casa Buena Sangria and Caribia Cane.
According to a statement issued by the KWAL Commercial Director Greg Pitt, Nature’s fresh is a great addition to KWAL’s non-alcoholic beverage portfolio which the company is already very proud of.
The other non-alcoholic beverages under KWAL’s portfolio include Yatta juice variants, Grenadine syrup and Chamdor sparkling juice.
Due to the current directives issued by the Ministry of Health on minimizing contact and social gatherings, the KWAL team has drawn up a compelling digital activation campaign to market the nectar with attractive proposition of #LetsGetFresh enticing consumers to try out the refreshing variants of the beverage with real nectar and no artificial colours, sweeteners or flavours.