Khanga festival enters deal to nurture region’s art and culture sector

By Bernard Gitonga

Founders of Kilifi New Year Festival have partnered with Laugh Industry, a premium comedy platform, to bring another a unique cultural festival dubbed Khanga Festival.

The festival which will be held in April this year, is aimed at celebrating the diverse East African cultures through music, art and comedy. Khanga Festival will bring together musicians, comedians, story tellers, visual artists, designers and performers from across East Africa for a fun filled family friendly event.

The move follows the success of Kilifi New Year Festival that has become a tourist attraction with a traffic of over 4000 participants.

“Khanga Festival values creativity, inclusiveness, and accessibility, freedom of expression, wellness and education, environmental consciousness and respect for all. We aim to create a platform where culture will be celebrated through arts, music, fashion, food and comedy,” Khanga Festival Director Romain Mari said.

Khanga Festival seeks to reignite the value of the ‘Khanga’ as an East African heritage and purpose to create a popular culture that the participants can own, develop and create socio-economic channels that may not be in existent.

Laugh Industry Founder Daniel Ndambuki says the festival will create opportunities for local talents to get a chance to showcase themselves, which will eventually grow the arts and entertainment industry in the country and the region.

Laugh Industry is a Pan-African full-spectrum entertainment comedy talent and digital marketing agency that develops manages and monetizes comedy brand-talent collaborations targeted at/or driven from African markets to the world.

The event will be held on 10th, 11th and 12th of April, 2020 at Beneath The Baobabs in Kilifi.