KEPRO Unveils a two – month long campaign on sustainable waste management

By Steve UMIDHA

The Kenya Extended Producer Responsibility Organization (KEPRO) has unveiled a two – month long campaign on sustainable waste management that will initially target public service vehicle (PSV) operators and users in Nairobi.

Themed, “My Waste, My Responsibility,” the campaign is part of KEPRO’s broader Consumer-led Transformation (CLT) initiative which seeks to promote long-term behavioural change towards sustainable waste management among Kenyans.

The “Taka Tu” campaign will also engage the public through a wide-reaching media strategy, leveraging the culturally resonant matatu sector to disseminate impactful messaging on proper waste disposal.

Speaking during the campaign’s launch on Friday, the firm’s CEO James Odongo noted that KEPRO would use the drive as an experiential inventiveness and whose successful impact would see it replicated out across major cities and eventually across the country.

“The matatu sector presents a unique and powerful platform to connect with a vast number of Kenyans daily. Through the ‘Taka Tu: Kutupa Kwa Bin’ campaign, we are taking a direct and engaging approach to cultivate a sense of personal responsibility for waste. Our goal is simple yet crucial: to make putting waste in a bin a natural and automatic behaviour for everyone.”

Similarly,  Joab Logemere, the Director in-charge of Corporate Services at the Nairobi Metropolitan Area Transport Authority (NaMATA) said the the authority would collaborate with KEPRO and operators to “promote this vital message of responsible waste disposal for a cleaner Nairobi’s public transport.”