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Local manufacturers are encouraged to sell their merchandise online, as Jumia extends its 50 per cent reduction on commissions for locally produced products sold on its platform.
“We are committed to Buy Kenya, Build Kenya – and as such want to do our bit to support local manufacturers.
Through the Jumia Local program we offer them reduced commissions to help them compete with imported goods,” said Jumia Chief Commercial Officer, Kenneth Oyolla (pictured) during the Quarterly Vendor meeting held at Jumia’s CBD hub. “It is through such initiatives that we can grow small and medium industries to be substantial players in the e-commerce industry,” he added.
The company hopes to grow its current vendor base by 30 per cent over 2020.
“In 2020, we hope to continue playing a part in the digitization of the economy and job creation in line with the government’s Big Four Agenda. One way we’re doing this is by investing significantly in providing scalable training to small & medium size businesses (SMEs),” added Oyolla.
SMEs are critical to Kenya’s employment sector employing 80% of the working population. They also contributed up to 34% of the country’s gross domestic product (GDP) in 2016.
Entrepreneurs and manufacturers who put their products online will tap into Jumia’s growing customer base (c 25% of the active internet population in a normal month).