Businesses & Financial News

Jiji eyes dynamic audience in new approach

Online marketplace, Jiji, has completed an extensive rebranding effort to align with accelerated company growth, development, and vision for the future.

They aim to strengthen its young, friendly, and extraordinary corporate image. At the heart of this rebranding is a change of the company’s vision, mission, and position. 

A unique design feature — named Ji-spots — has been designed to represent Jiji’s diversity in its service offerings. They also mention that such elements and the new palette best describe the main difference of their classifieds platform from online shops or marketplaces.

The refreshed Jiji brand includes a new tagline, “Because Deals Can Be Easy.”  It should represent the ease of using the Jiji platform in whatever service one chooses, whether it’s buying, selling, hiring, renting, swapping, etc.

“We are not a shop, so we don’t sell any products. Instead, we improve making deals to help people find each other and get what they want. We want things to become easier with the Jiji platform,” Valeriia Kupreichuk, Jiji Africa’s Brand Manager.

With a network of five markets across Africa, including Kenya, Uganda, Tanzania, Nigeria, and Ghana, Jiji gets approximately 1.6 Million+ active ads and 2.5 Million buyers monthly. By significantly rebranding, Jiji is looking forward to opening up new levels of making deals between people and building an even stronger community where anyone can feel satisfied and safe.

Since it penetrated the Kenyan Market in 2020, after buying off OLX assets, Jiji has been raising the bar in the e-commerce industry, having been named recently as the Best Classifieds Website in Kenya in the E-commerce Awards that took place in August 2021. It has led the way in innovation, customer-centric features that have increased their site’s traffic and sales.

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