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ICEA LION unveils initiative to drive SMEs development

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Campaign, “What’s Your Plan?”. The campaign underscores the company’s dedication to expanding its market influence by driving growth in the insurance and investments sector through innovative solutions and a forward-thinking approach.

In a constantly evolving landscape, traditional industries like insurance and investment are navigating a dynamic marketplace fueled by a new generation of discerning and diverse consumers.

The surge of Medium and Small Enterprises (MSMEs) has further diversified market needs, compelling companies such as ICEA LION to adapt and introduce novel products and services to meet the demands of emerging consumer segments, gaining a competitive edge in the process.

The “What’s Your Plan?” campaign introduces a fresh perspective with its inclusive, optimistic tone and bold, vivid colours, resonating with the diverse aspirations of its target audience.

Departing from the conventional conservatism of the insurance and investments sector, ICEA LION positions itself as a contemporary lifestyle brand, empowering individuals to realize their dreams and aspirations.

The core theme revolves around the significance of planning for the future, framing insurance, and
investments as integral components of everyday life.

Philip Lopokoiyit, CEO of ICEA LION Group, remarked, “Our campaign radiates optimism and vibrancy, reflecting the aspirations of our audience. By embracing bold colours, ICEA LION emerges as a modern brand, illustrating how life becomes more fulfilling with a plan.

This sets us apart in the industry, empowering customers to choose insurance and investment plans from ICEA LION that firmly place them in control of their future’.

Cynthia Kantai, Group Marketing Head, emphasized, “Despite the awareness of the need for it, many individuals fail to adequately safeguard their future or secure their assets with insurance and investment products and services.

Our campaign aims to inspire action by addressing the hesitations that have kept people from taking the first step. ICEA LION is the go-to destination for those seeking a plan, alleviating feelings of anxiety, guilt, insecurity, and exposure.”

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