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By Seth Emanuel
Supplier of fresh pork and chicken products, Farmer’s Choice has announced that it is scaling up the use of advanced technologies within its existing agriculture ecosystem to enhance productivity, ensure food safety and quality, and reduce waste.
The move by the 40-year old company has been informed by their quest to adopt sustainable farming practices, including increasing the adoption of cloud solutions to improve food quality and security.
“Customers are our priority, and we owe them quality excellence,” says Flora Kinuthia, CIO of Farmer’s Choice.
The coordination of all activities in Microsoft cloud solutions gives the company unmatched visibility over the entire life cycle of meat production, allowing it to respond to supply and demand changes proactively.
“We need to ensure we stay efficient in terms of pricing, wastage, and the use of products in the factory. Therefore, food traceability is especially important to us.”