Elon Musk’s satellite data firm Starlink, enters Kenya market

By Agencies

Starlink – the satellite internet firm associated with billionaire celebrity Elon Musk has begun its operations in the Kenyan market, setting the stage for intensified competition with local players including Safaricom, Jamii Telecommunications Limited and Zuku among other players jostling for the same space.

The company, an extension of the billionaire’s space technology firm SpaceX, has further appointed local internet firm Karibu Connect as its first authorized reseller in Kenya with a promise to offer download speeds of up to 250 Mbps and upload speeds of up to 35 Mbps.

A notification displayed on Starlink’s website shows that purchasing a terminal to enable the connections will cost a Kenyan home user Sh89,000 in addition to a Sh3,100 shipping fee while the monthly subscription charge will be Sh6,500.

For business use, on the other hand, hardware purchase will cost Sh349,106 plus a shipping charge of Sh7,500 while the monthly subscription payment has been set at Sh13,572.

“Starlink is currently available in your area using inter-satellite links. You can expect Starlink’s typical high-speed internet with brief periods of intermittent service and high latency,” states the firm in a web notification.

“Users will be able to engage in common internet activity like email, online shopping or streaming a movie, but they won’t be able to engage in activities like online gaming or video calls. Service will improve dramatically over the next year.”

A bronze fibre package of 8 Mbps speed for home use is, for instance, offered by market leader Safaricom at Sh2,999 per month while a silver bundle with speeds of 20 Mbps goes for Sh4,100.

Office-use packages by Safaricom include gold with 40 Mbps speed and diamond with 100 Mbps speed priced at Sh6,299 and Sh12,499 respectively.

JTL, on the other hand, offers a 40 Mbps speed package at a monthly fee of Sh5,250, 65 Mbps at Sh10,500, 90 Mbps at Sh15,750 while 140 Mbps goes for Sh21,000.

Starlink technology will, however, support services that are not possible with traditional terrestrial communications solutions, allowing unmodified smartphones to connect to satellites in areas with coverage gaps.

The Starlink services will be tailored for both fixed and mobile applications, including vehicle-mounted solutions for use on the go as well as on boats and ships operating both inland and offshore.

Safaricom has also lined up plans to offer the satellite internet service in the local market through a partnership with Starlink’s Texas-based rival AST SpaceMobile, which has signed agreements with the telco’s ultimate parent firm Vodafone Group Plc.

Satellite internet connections have the potential to shake up traditional telecoms services which are based on infrastructure that have left many areas without coverage, especially rural parts of the country.

Reporting By Business Daily