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DiGiSPICE unveils new structure to tame piracy for Kenyan Artists
Content Management System is a form of digitization that monitors artists’ content performance - number of times streamed or downloaded, revenue earned, and number of consumers reached - leaving no gaps for misdeclaration of data affecting the artists’ income and future prospects for growth
Digital music content distributor, DiGiSPICE through its local subsidiary, Spice VAS Kenya has announced deployment of its revolutionary Content Management System to help Music artists reduce distribution costs and tame piracy in the market.
DiGiSPICE, the sole distributor of Universal Music Group (UMG) content in Africa said the company brings learnings and expertise from across the globe to support growth of artists in Kenya, Africa and where it has a presence.
DiGiSPICE CEO-Africa, Arun Nagar said the deployment of state of the art Content Management System addresses key issue of transparency in the industry.
“The core focus of DiGiSPICE is to ensure artists get what is rightfully theirs, paying out royalties and alleviating the days where success and fame does not correspond to income,” said Nagar, adding that Digital distribution has had a significant and well-documented impact on the music and content industries – from considerably reducing the costs of distributing recorded content to destabilizing piracy on a large scale.