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Crown Paints has opened its second high-end showroom in Kisumu as part of its wider strategy to tap into the growing construction industry in the Western region.
The new facility built at a cost of Sh3 million will showcase latest premium brands in the market comprising of decorative, automotive and protective paints, as well as interior and exterior finishes, coatings and flooring products.
The new showroom is expected to enhance customer recruitment and equip developers as well as the general public with more knowledge about paints. Currently over 80 percent of the paint sold by the firm in the region is water-based with high quality acrylic emulsions that offers excellent durability, quick drying time, and less odors emissions.
In 2016 the firm opened a Sh400 million automated plant in the County with a production capacity of 1.2 million litres of paint per month. Rao said these investments are meant to increase the firm’s market growth as the Western region was experiencing high development growth particularly in real estate with a larger number of investors eyeing towns such as Kisumu, Eldoret, Kitale and Kakamega