Colgate in a $12, 800 scholarship campaign for oral health education

Consumer products Company, Colgate-Palmolive, has launched an oral health education campaign targeting bright but needy students under its Bright Smile, Bright Futures (BSBF) program.

The program targets students between the ages of 7 and 18 with a total of 16 scholarships on offer, worth USD12, 800.

To participate, a consumer is required to purchase any Colgate toothpaste and send a USSD message or SMS the last four digits of the barcode to 20332, with the campaign, undertaken yearly expected to end on 30^th July.