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Consumer products Company, Colgate-Palmolive, has launched an oral health education campaign targeting bright but needy students under its Bright Smile, Bright Futures (BSBF) program.
The program targets students between the ages of 7 and 18 with a total of 16 scholarships on offer, worth USD12, 800.
To participate, a consumer is required to purchase any Colgate toothpaste and send a USSD message or SMS the last four digits of the barcode to 20332, with the campaign, undertaken yearly expected to end on 30th July.