Saudia Named Official Premium Partner of Riyadh Season 2025

By Isaac OGANGA

Saudia was honored by His Excellency Turki bin Abdulmohsen Al Alshikh, Chairman of the Board of Directors of the General Entertainment Authority, for its sponsorship of the sixth edition of Riyadh Season 2025 as the Official Premium Partner.

As one of the first partners to support Riyadh Season since its launch five years ago, Saudia has maintained its presence in all its editions, reflecting its commitment to supporting major national events and strengthening its position as a strategic partner in the entertainment sector.

The partnership agreement was signed by Faisal Bafarat, Chief Executive Officer of the General Entertainment Authority, and Khaled Tash, Chief Marketing Officer of Saudia Group, under a three-year contract that includes sponsoring the Season and participating in several of its events.

This agreement represents the first partnership to extend across three consecutive editions, establishing a model of long-term collaboration between the two parties.

Mr. Khaled Tash, Chief Marketing Officer of Saudia Group, said: “We are proud to play a role in one of the world’s leading entertainment seasons, and the recognition from His Excellency Turki Al Alshikh highlights the value of collective efforts across sectors to ensure Riyadh Season’s success.

This three-year partnership represents a significant milestone in building long-term strategic relationships that advance the ambitions of both parties. It also reflects Saudia’s commitment to supporting the growth of entertainment by connecting visitors through our global network of more than 100 destinations, in alignment with the objectives of Saudi Vision 2030.”

Saudia is committed to supporting the success of Riyadh Season by delivering comprehensive travel solutions. This includes connecting Riyadh with destinations across four continents and offering greater seat capacity through a modern fleet of 149 aircraft.

Riyadh Season 2025 officially launched on October 10 with a grand opening parade stretching between Kingdom Arena and Boulevard World, turning the area into a vibrant hub of art, music, and culture.

The sixth edition presents a global entertainment experience across 11 distinctive zones, featuring new attractions such as Beast Land and Blvd Flowers, alongside the popular Blvd World and Blvd City.

With 15 world championships, 34 exhibitions and festivals, and continuous live performances spanning concerts, cultural shows, and sporting events, the season reaffirms Riyadh’s position as one of the world’s foremost entertainment destinations.

Among the most memorable features of the opening parade was the debut of the iconic Macy’s Parade-style balloons, brought by Macy’s—the American-based department store chain famed for its annual Thanksgiving parade in New York—in its first-ever event outside the United States.

Towering above the parade route, the giant inflatables captivated audiences and added a striking touch of international grandeur, blending American spectacle with Riyadh’s distinctive cultural vibrancy in a truly unforgettable display.