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Lamine Yamal Named Visa’s Global Ambassador
Yamal, whose record-breaking performances and dazzling play have catapulted him to stardom, embodies the sport’s next generation.
With just one year until the FIFA World Cup 26™ ignites stadiums across Canada, Mexico, and the United States, Visa, a titan in digital payments and a steadfast supporter of global soccer, has tapped rising superstar Lamine Yamal as its global ambassador for the tournament.
To mark the countdown to the biggest World Cup, Visa is rolling out exclusive fan perks for cardholders, including chances to meet Yamal in Barcelona and snag signed gear ahead of the 2026 showdown.
“Lamine is the face of soccer’s future — dynamic, thrilling, and brimming with promise,” said Tarek Abdalla, Visa’s Chief Marketing Officer for CEMEA.
“As our World Cup ambassador, he captures the heart and spirit of the game, sparking excitement for millions of fans worldwide.”
Yamal, whose record-breaking performances and dazzling play have catapulted him to stardom, embodies the sport’s next generation. “Soccer is joy, a way to unite people globally,” Yamal said. “I’m honored to team up with Visa to spread that passion and inspire fans through the game.”
As FIFA’s Official Payment Technology Partner, Visa continues to champion inclusion and access in soccer, from grassroots initiatives to the grandest stages.
Through bold fan experiences, athlete alliances, and exclusive cardholder rewards, Visa is reshaping the game for players, fans, and the sport’s future.